In today’s world, the lodging one chooses is not just a place to sleep for the night.
With increased competition from short-term house and apartment rentals, hotels have
stepped up their game with a range of new amenities. A hotel has become where we
step into another world, where smart, location-specific style and a sense of hotelier as
enlightened, well-connected tour guide delight guests at every turn.
There is no singular recipe for what makes a successful hospitality design. But, as
the following three properties and brands demonstrate, it starts with some foundational
idea or identity: a blend of nature and sustainable luxury in the heart of the city, for
example, or the fusion of hotel and hostel in one dynamic mini-community, or the res-
toration of an old landmark with the right blend of past and future. From Brooklyn to
Barcelona, Seattle to South Beach, guests are looking for lodgings with enough magnetic
energy to draw the locals inside as much as they encourage guests to venture outside—
in the process becoming not just hot spots for travelers but landmarks of their cities.
Three brands exemplify how
hospitality design is evolving to be
hyper-local and eco-conscious while
embracing the art of experience
BY BRIAN LIBBY