from that of a designer who specializes in Scandinavian designs for
Finally, consider what your personality is. Do you pride yourself on your
professionalism and ability to work
with executive personalities with
little direction? Are you great at relaxing nervous, first-time customers and
helping them decide what would work
best for their homes? Consider what
your voice will be online, and ensure
it’s true to the experience you offer.
PICK YOUR PLATFORM
The best places to start your social
media presence are platforms focused
on visual content. The most popular of
these are Instagram and Pinterest, and
they can easily be used in synchrony.
Instagram encourages users to post
their own content on a regular basis.
However, a major aspect of Instagram
is viewing others’ content, which is
searchable using hashtags or simple
keywords. While it takes some time
to find the hashtags that work best
for your brand, obvious choices for
the design industry are: #interiorde-
sign and #interiordecor. Many others,
such as #homedecor, #officedecor,
#greendesign, and #beautifulspaces,
will apply to many design professionals as well.
Pinterest is a different beast. Here,
users “pin,” or post, internet content
they like. This can be anything from
a blog post to a You Tube video. Most
users don’t post their own material
and most material found on Pinterest
was not created for the sole purpose
of being pinned. To get started, pin
your own blog posts and images onto
“boards”—essentially curated lists—
and title them appropriately.
Even once you’ve mastered Insta-
gram and Pinterest, be sure to not
neglect Twitter and Facebook. While
the bulk of your leads will come from
the more visual social media tools,
you’ll need to direct many of your
potential clients to those accounts via
the more popular, though less visual,
social media platforms.
Now that you know where you’re post-
ing, consider the tools available to
make it easier to do so. Some recom-
• Hootsuite and Buffer: Each of these
tools allows you to schedule posts on
a variety of social media platforms
ahead of time, which means you can
spend just an hour or so every few
days to keep your accounts active
and up to date, instead of having to
post throughout the day every day.
•Feedly and Curata: Developing
your social media presence isn’t
just about pushing your own content out—you need to share others’
work as well. Each of these tools will
help you curate great content from
around the web.
Try out these tools and find which are
the best fit for you and your intended
audience. And, remember: The focus
should be on using these tools to get
to know your audience and get them
to know the real you—so start the conversation!
AJ Agrawal is a San Francisco-based
writer who covers smart, simple shortcuts
that lead to business growth for business
owners. His work has appeared in the online
editions of Forbes, Fortune, Fast Company,
and Entrepreneur Magazine. IM
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Consider what your voice will be online,
and ensure it’s true to the experience you offer.