Have you used crowdsourcing? If so, what were your experiences? What do you view as the
pros and cons? And, how do you think crowdsourcing might shape the profession of interior design? Will it cause a leveling of the playing field, giving more designers of diverse
backgrounds and from widespread locations greater access to myriad clients and projects?
Or, will it lead to lowest common denominator interior design? Write email@example.com.
Great ideas should
see the light of day.
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who work according to the professional standards,”
Grefé says. “Only too often, it results in a client
eventually having to bring a more experienced
designer onto a project in order to execute it.”
“Now why on earth would I want to expend my
time and energy (and living costs) often creating
finished designs without any guarantee of remuner-
ation?” asks a designer identified in a blog as Kim.
“And if I was lucky to be picked as a winner for a
contest, was it really worth it for the meagre sum
of money? I’m open to new ideas, paradigms and
Regardless of such conflicting appraisals,
to stay. In a Wired article, Jeff Howe, author of
Crowdsourcing (2008), warns that “[a]ny open call
for submissions — whether for scientific solutions,
new product designs, or funny home videos — will
elicit mostly junk.” Yet, he argues, paradoxically, in
the end a “networked community…ferrets out the
best material and corrects errors.”
The key for interior designers — and for their
clients — may be to test the crowdsourcing waters
beverly k. brandt is professor emerita at Arizona State
University. When she is not engaged in design history,
theory, or criticism, she is hard at work writing the first in
a series of murder mysteries.